Sales Fundamentals

Sales Fundamentals Academy is a 3-day, hands-on training built to help your team generate more opportunities, build stronger relationships, and close more business in the CI industry.

Growth in this business does not come from better products, it comes from better relationships, stronger positioning, and more consistent sales habits. This course gives your team the structure, confidence, and real-world skills to win work through builders, designers, architects, and homeowners.

Participants learn how to communicate and sell effectively to mid- and high-end residential and commercial clients, understanding how these clients think, what they value, and how to position your company as a trusted advisor, not just another number on a proposal.

Through real-world scenarios, role play, and peer collaboration, your team will learn how to open doors, run better conversations, present with confidence, and turn relationships into repeatable revenue.

Most importantly, they do not leave with ideas, they leave with execution.

Each participant walks away with:

  • A clear networking and referral strategy
  • Sales playbooks for homeowners, trade partners, and professional clients
  • A refined proposal and client communication approach
  • A 30-day action plan to drive immediate results

If you want more consistent sales performance, not just occasional wins, this is how you start building it into your team.

Achievable Learner Outcomes

  • Confidently represent themselves and their company in professional and networking settings
  • Build productive relationships with key trade partners, including builders, architects, designers, and realtors
  • Develop and execute a networking and referral strategy to consistently generate new opportunities
  • Adapt their sales approach for homeowners, trade partners, and professional clients
  • Communicate effectively with mid- and high-end residential and commercial clients
  • Lead structured discovery conversations that position technology as value, not just products
  • Present proposals clearly and confidently to drive decisions and reduce friction
  • Handle objections while maintaining control and forward momentum in the sales process
  • Implement a repeatable sales process supported by pipelines, metrics, and consistent habits
  • Build a personal sales rhythm, including networking, follow-up, and pipeline management, to drive consistent results

Prerequisites: 

*Problems logging in? Email education@prosourceinfo.com*

(ELITE OnDemand Platform Walkthrough, Client Service & Office Etiquette, Workplace Harassment, Residential A/V Market Overview, Traits of a Successful Sales Professional, Working With Luxury Buyers, Business Acumen For Sales Professionals, Building & Populating Sales Funnels, The Sales Process, Beyond The Close, Effectively Using Sales Tools, Tracking & Metrics, Time & Territory Management, Advanced Sales Skills) 

Cost & Additional Details: 

  • The registration fee is $500.00 per person. 
  • Attendees will be responsible for airfare, ground transportation, and discounted hotel accommodation. 
  • All meals will be provided. Please include any allergies or dietary requirements in your registration form.  
  • Cancellations made 15 business days before the session start date will receive a partial refund of 50% of the registration fee ($249.50). Cancellations made after the 15-business day cut-off period will forfeit the registration fee.